The client, a traditional Jewellery company, sought to change how customers perceive their cheap and traditional brand . Their goal was to create a sub brand that captured the essence of modern and the sleek, bold aesthetic of their products. They needed visuals that would seamlessly integrate into their campaigns, e-commerce platform, and promotional events.
Idea
The challenge was to create strong, eye-catching visuals that highlighted the fine details of the jewellery while conveying a feeling of luxury and exclusivity. It required a careful balance between creative expression and staying true to the design, so the visuals would resonate with a younger audience.
Outcome
This was a proposal