Joydiving is a dive travel specialist dedicated to crafting unforgettable underwater experiences in Indonesia and the Maldives. Since 2014, they have been creating thoughtfully curated diving adventures for both beginners and experienced divers, guided by deep local knowledge and a passion for the ocean.
Idea
This new logo for Joydiving strikes a balance between trustworthiness and fun yet
modern. We use a smooth, reliable font with a slight playful touch. Using a gentle S curve, symbolizing the gentle wave of the ocean, this element also serves as a versatile motif for future branding collateral. Keeping the vibrant Pacific Blue colors add to the joyful feel. Simple and memorable, this logo captures the essence of underwater adventures.
Outcome
The client was extremely happy about the final design of the logo