Independent Designer · Digital Marketer · Self-Taught Photographer. With over 20 years of experience in Design and Advertising, I’ve spent my career blending strategy with creativity – crafting visuals and narratives that connect with people on a deeper level. I was trained at the Nanyang Academy of Fine Arts, but my creative journey started much earlier. Photography was introduced to me by my mother when I was young, and it’s been a constant companion ever since.

What began as a passion for capturing still moments evolved into a love for visual storytelling—shaped by my appreciation for films, music, and the emotion behind great design.

Beyond photography, I’ve worn many hats: Creative Director, Senior Art Director, UX/UI Designer, Digital Marketing Executive, Social Media Content Creator, and Branding Consultant. Each role has added a new layer to how I see, think, and create. Today, I bring that multi-faceted perspective to every project, combining hands-on craft with big-picture thinking.

Through Superhap, I continue to explore the intersection of design, storytelling, and digital strategy—always with the aim to create work that feels thoughtful, human, and real.

The vision I hold for my studio is simple: a space made for big ideas. Wide, open rooms with bare concrete and wood walls – not to limit, but to let imagination move without boundaries. As a creative, I’m not just a dreamer; I’m a builder of ideas, shaping a place where creativity breathes and every thought has room to grow.